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“In 2020, digital marketing surpasses its predictions compared with traditional channels. For the first time, more than a half of the advertising spending is geared towards the internet. Online ads represent amounts of more than €336.000 million”.

Source: (Puro Marketing)

"The investment in digital marketing has grown 130% in the last 5 years. Email marketing has established itself as the most-commonly used strategy, as well as the most cost-effective and the preferred choice for the majority of agencies and advertisers."

Source: (Nielsen and Statista)

"According to the data, 81% of small and medium-sized companies still have email as the main channel for acquiring new customers and 80% still use it for retention."

Source: ( Emarsys)

"Email has gone from being a simple experiment among academics to a global communication method. In 2019, email users worldwide totaled 3.9 billion. This number is projected to increase to 4.3 billion users in 2023. That is equivalent to half the world's population."

Source: (Statista, 2020)